Art Director
Designer
Television Ident Package
ROLE:
DESCRIPTION:
MYXtv
NAME:
SUMMARY:
MYX.GLOBAL
LINK:
LOGO:
Graphic Design
SKILLS:
Creative Direction
Brand Design
Art Direction
Motion Design
Video Editing
As Art Director on the Myx TV project, I led the visual reboot, refresh, and
redesign of all broadcast graphics. The initial directive was to incorporate
elements of origami or folding paper as a nod to the Asian cultural influence.
Through creative exploration, we developed a solution that balanced freshness
and modernity while still paying homage to the origami concept. The result was a
visually stunning and culturally resonant graphics package that amplified the
network's unique multicultural Asian American identity.
Stylistic alternative based on
Sumi-e ink flows.
PROJECT:
More style explorations that
explore paper as texture and
more crystalline options.
PROJECT:
Color variation. The visual
system was designed to
represent the different
categories of shows.
PROJECT:
ME@GVERSTEGEN.COM / 323.638.7729
323.638.7729
ME@GVERSTEGEN.COM