Art Director
Designer
Mobile Game
ROLE:
DESCRIPTION:
Marvel : Strike Force
NAME:
SUMMARY:
MARVELSTRIKEFORCE.COM
LINK:
LOGO:
Graphic Design
SKILLS:
Creative Direction
Art Direction
Brand Strategy
Motion Design
Social Strategy
Video Editing
As the Art Director for the MARVEL Strike Force team, I spearheaded the
transition of the mobile game out of its beta phase. Utilizing diverse media
channels such as billboards, media tie-ins, and celebrity endorsements, these
efforts were further punctuated by seamless tie-ins with Marvel movie releases,
amplifying the game's visibility and engagement. Aimed at user conversion, I
designed themed app icons, app store screenshots, and trailers. Leading a team
of designers and animators, I also strategized our aesthetic direction for our
social media platforms and, in response to specific needs, I directed user
acquisition (UA) advertisements, many of which garnered notable success.
Additionally, I collaborated with the game development team to produce in-game
promotional materials that enriched the player experience.
App Logo & Logotype.
PROJECT:
The various game icons over
the years. I designed and styled
each one in accordance to a
major character or theatrical
release.
PROJECT:
Promotional clothing given to
internal game team members.
PROJECT:
UA advertisements highlighting
individual character stats. We
found great success in this
design.
PROJECT:
UA advertisements themed
around the concept of
Progression.
PROJECT:
Champion UA advertisements
themed around the concept of
Progression.
PROJECT:
Additional UA advertisements
based on progression.
PROJECT:
App store screenshots
localized for the Japanese
market.
PROJECT:
App store screenshots
localized for the American
market.
PROJECT:
App store preview screenshots
for Venom movie release,
PROJECT:
App store preview screenshots
for Captain Marvel cinematic
release,
PROJECT:
App store preview screenshots
for Endgame cinematic release,
PROJECT:
App store preview screenshots
for Endgame cinematic release,
PROJECT:
App store preview screenshots
for New Mutants cinematic
release,
PROJECT:
App icon designs for Endgame
and Venom cinematic release,
PROJECT:
Creative materials for the newly
released Alliance Wars allowing
more social interaction within
groups of players.
PROJECT:
Bus & Train promotional
posters.
PROJECT:
ME@GVERSTEGEN.COM / 323.638.7729
323.638.7729
ME@GVERSTEGEN.COM