Associate Creative Director
Art Director
Mobile Sports App
ROLE:
DESCRIPTION:
Greenpark Sports
NAME:
SUMMARY:
GREENPARKSPORTS.COM
LINK:
LOGO:
“Fits of the Finals” Social
Posts highlighting selected
users gear generated hype
for in game merchandise
while using the NBA Finals
as a centerpoint.
PROJECT:
LCS Finals Social Promotion.
LaLiga “El Derbi” Social
Promotion
We tested a partnership
model with Mountain Dew
where they sponsored a new
game users could play.
Graphic Design
SKILLS:
Creative Direction
Brand Strategy
Art Direction
Motion Design
Social Strategy
Video Editing
PROJECT:
PROJECT:
PROJECT:
At GreenPark Sports, I played a key role in marketing and launching the mobile
game/social network aimed at transforming the sports and esports experience in
the Metaverse. Responsible for creating impactful marketing assets and driving
promotions, I crafted app trailers, screenshots, and social media content. I
orchestrated partnerships with brands like Mountain Dew and helped with live
events for the NBA, LCS, MLS, and LaLiga sports leagues. Additionally, I led
initiatives such as launching an NFT with LaLiga and helped promote newly
released mini-games. I directed marketing strategies and collaborated with teams
to secure high-visibility placements for media. Leveraging digital rewards and
team/player likenesses, I enhanced user engagement and conversions.
LaLiga sideboard LED
animations that ran during live
games.
PROJECT:
Social promotions.
PROJECT:
NBA related social media
designs. We partnered with
players to help fans attend live,
player-thrown events.
PROJECT:
We partnered with LaLiga to
launch a soccer themed NFT so
fans could own their favorite
players historic performance.
PROJECT:
Sample NFT and Promotional
Video
PROJECT:
App store preview screenshots
highlighting our game’s core
pillars.
PROJECT:
Social media promotional
giveaway during NBA finals.
PROJECT:
Social media campaign that
highlighted new features in the
game. The design mimicked
newspaper-like elements.
PROJECT:
Web banners that ran in
LaLiga’s mobile app.
PROJECT:
In-game news content.
PROJECT:
ME@GVERSTEGEN.COM / 323.638.7729
323.638.7729
ME@GVERSTEGEN.COM