Art Director
Designer
Beauty / Health Product
ROLE:
DESCRIPTION:
Honeylabs Bee-RX
NAME:
SUMMARY:
BEE-RX.COM
LINK:
LOGO:
Graphic Design
SKILLS:
Art Direction
Brand Design
Package Design
bee
RX
In my role at Gelcomm, I led the branding and packaging design for Bee Rx, a
natural wellness product line rooted in the rich landscapes of New Zealand and
the power of bee-derived ingredients. Tasked with crafting a cohesive identity for
Beerx's product line, I ensured that each item's packaging reflected its unique
purpose while maintaining a unified aesthetic. Drawing inspiration from the
brand's dedication to science and natural ingredients, I balanced a scientific
approach with a friendly, farm-inspired vibe in the design elements. The result
was a visually compelling and cohesive brand identity that resonated with
consumers seeking natural, effective wellness solutions.
Early logo explorations focussing
on medical iconography, the
Hanuka flower, and honeybee
imagery.
PROJECT:
Product Shots
PROJECT:
Product Shots
PROJECT:
Early package options presented
to client that balanced modern
design elements with rustic
farm-like imagery.
PROJECT:
Packaging variations focused on
patterns that were geometrically
modern with soft, golden colors.
PROJECT:
Final logo
PROJECT:
Logo options exploring the
hexagon as both nature and
science.
PROJECT:
Social media posts
PROJECT:
Magazine advertisments
PROJECT:
ME@GVERSTEGEN.COM / 323.638.7729
323.638.7729
ME@GVERSTEGEN.COM